Introduction to the Case Study Collection

The Cyber Trust
Part of the Family Internet Monitoring Project

This collection of case studies explores real-world news stories highlighting how children and young people can be placed at risk through their online activities.

The collection is drawn from real cases investigated by the Cyber Choices team at the National Crime Agency and stories reported in the press.

All of these cases could have been prevented had parents been able to monitor their child's online activity and intervene.



News Item Link Cyber Choices Link

Story:Meta ads faces backlash over use of schoolgirls images as bait to target man

Source: The News (International)

 

 
 
Meta (Facebook, Instagram, WhatsApp, Messenger, Threads) advertising faces backlash over use of schoolgirls images as bait to target men. 

the organisation sparked outrage after using images of underage schoolgirls mostly teens in advertisements for its Threads platform that were targeted specifically at a 37-year-old man, with parents condemning the practice as disgusting and exploitative.

Whilst this is not illegal as such it does set the tone for the way META thinks about its business model and seems prepared to use any tactic to further increase its user base. This linked with other stories in the press such as one of the stories in this blog entitled "Meta’s flirty AI chatbot invited a retiree to New York" demonstrate a corporate mindset that does not see how innapropriate such strategies are in a world that is growingly concerned about keeping children safe online.

See the full story here